Better together: Itree has officially rebranded as Objective

RegWorks and Reach become part of the Objective family

Today is an exciting day as Itree has officially rebranded into the Objective family, with the Wollongong campus now being Objective’s fourth world class software development centre. The same products and staff that the Itree customers know and love are still here, now officially under the Objective brand – which is an exciting step forward.

Itree’s flagship products, RegWorks and Reach have now become a part of Objective’s RegTech suite of products – rebranded as Objective RegWorks and Objective Reach.

Customers will be easily re-directed to Objective RegWorks and Objective Reach on the Objective website where all important information and content can still be found, now refreshed with the Objective brand design.

Both companies share extraordinary parallels, being completely focussed on the achievement of exceptional outcomes for government and the community, through creating outstanding software solutions. Therefore, coming together as one brand is anticipated to be a game changer for government agencies, departments, regulators and communities.

Objective RegWorks is a suite of cloud-based RegTech solutions that address the regulatory lifecycles of government agencies, focussing on productivity gains that produce outcomes for safety, compliance and enforcement. Government agency users include organisations such as the Department of Home Affairs, Department of Conservation NZ, WorkSafe Tasmania, VCGLR, Queensland Rail, New Zealand Ministry of Primary Industries and Maritime New Zealand.

Objective Reach provides an innovative approach to inter-agency and cross border data sharing and is a natural partner for Objective’s Connect solution, which was recently IRAP certified to Protected level on public cloud infrastructure. Both Reach and Connect are being used to support children at risk initiatives around the world. Objective Reach uses sophisticated data matching algorithms for sensitive data provided by disparate agencies. Objective Connect provides a highly secure way of exchanging more detailed case information, when authorised. The combination of the two technologies is powerful, and a unique offering for government.

There are hundreds of regulators across Australia, New Zealand and the UK. With more than 1,000 customers globally, Objective’s customer engagement team will promote Objective RegWorks and Objective Reach to a larger market. The solutions will benefit from access to Objective’s extensive engineering and development resources, including the Objective IQ integrated user experience.

Now part of the Objective team, former Itree employees including CEO, Ben Hobby, remain dedicated to helping their customers to productively carry out the essential work of delivering safety, regulation, compliance and enforcement outcomes that make our communities safer places to live.

Ben Hobby commented: “It has been a privilege to be CEO for Itree over the past 4 years. I am excited to witness Itree customers and employees joining the Objective family - two Australian technology success stories that have long term customer success baked into their culture.”

It has been a privilege to be CEO for Itree over the past 4 years. I am excited to witness Itree customers and employees joining the Objective family - two Australian technology success stories that have long term customer success baked into their culture.

Ben Hobby

Global VP, RegTech Solutions at Objective

Tony Walls, Objective CEO remarked: “Today marks a new chapter in this journey of two companies with similar values and visions becoming one. We are coming together just at the right time and we are going to make something outstanding with our combined experience and passion. This is the next major step to delivering #outstanding outcomes for our governments and communities. I look forward to continuing to work closely with Ben Hobby and the team as they rebrand to Objective.”

Today marks a new chapter in this journey of two companies with similar values and visions becoming one. We are coming together just at the right time and we are going to make something outstanding with our combined experience and passion. This is the next major step to delivering #outstanding outcomes for our governments and communities. I look forward to continuing to work closely with Ben Hobby and the team as they rebrand to Objective.

Tony Walls

CEO, Objective

Staff arrived into the Wollongong office to find Objective branded welcome packs and designs throughout, and are having a small celebration to welcome the new brand.

And so it begins: the next chapter of an Objective journey to #outstanding solutions and outcomes.