We are delighted to invite you to join us for an executive briefing specifically developed for Senior Executives.

Generative AI is reshaping how the public sector delivers services, but scaling from pilot projects to enterprise solutions remains a challenge. Too often, initiatives stall due to poor data quality, weak governance, and uncontrolled experimentation spend. This briefing is designed to give leaders practical steps to overcome these barriers and build sustainable, scalable AI. 

Key themes include: 

  • Why AI projects fail — and how to avoid common pitfalls.
  • Proven frameworks to move safely from proof of concept to production.
  • Strategies to control costs and prevent wasted investment.
  • Governance and explainability as foundations for citizen trust.
  • Building the business case: linking AI outcomes to service delivery. 

By shifting from experimentation to execution, this session will equip leaders with the tools to ensure AI initiatives deliver measurable outcomes for their communities, while building trust.

Breakfast will be included for those in attendance so please do confirm any dietary requirements when completing the registration form. 

Date: Thursday 13 November 

Venue: The Balmoral, The Don Suite, 1 Princes Street, Edinburgh, EH2 2EQ

Timings: Arrival 08:00 | Seated 08:15 | Finish 09:45

Meet your Objective hosts: 

Cassandra Bisset

VP of Strategy

Simon Bird

Global VP, Content Solutions

Jon Palin

Chief Product Officer

Amy Clifton  

Account Manager